Career

2012

Mendes learned to play guitar by watching YouTube tutorial videos at the age of 14 in 2012. Less than a year later he started posting cover videos on YouTube. Mendes started attracting viewers after he posted a cover from Justin Bieber's "As Long as You Love Me" on the social video app Vine in 2013 and got 10,000 likes and as many followers the next day. After that he gained millions of views and followers in a few months, becoming well known for his six-second snippets of renditions of many popular songs. Mendes saw Bieber as a career model at the time. By August 2014, he was the third most-followed musician on Vine. Artist manager Andrew Gertler discovered Mendes online in November 2013, bringing him to Island Records in January 2014. In April, he won Ryan Seacrest's "Best Cover Song" contest with "Say Something" by A Great Big World. He officially signed to Island in May 2014